When work goes quiet, the instinct is to pitch strangers. But most freelance work comes from past clients, old colleagues and people who've seen what you do. Kindling helps you find those people, then writes the check-in, the referral ask and the follow-up in your own voice. No lists bought, no spam.
No sign-up for the trial. Full access £14 or 25,000 sats, opening soon. Try it free now.
Experiment #5 from the Noor Lab · built on Claude
of freelancers named finding projects as a major challenge, the top item in freelancermap's 2026 survey. Source: freelancermap
of 1,060 UK freelancers and self-employed people said finding consistent work was the biggest threat they face. Source: The Accountancy Partnership, April 2026
More than three-quarters of invoices on Ruul's platform in 2025 went to clients the freelancer had billed before. Repeat clients carry the business. Source: Ruul Freelance Economy Report 2026
Ask UK freelancers where clients really come from and the same answers come back: referrals, personal networks and specific, personal outreach, not mass pitching. A new web designer cold-calling 10-15 businesses a day was told the same thing on UK Business Forums: referrals are the easiest sales. The hard part is knowing who to ask and what to say.
A short interview turns "I don't know anyone" into a ranked list of people who could hire or refer you, with what to say to each.
Past-client check-ins, referral and testimonial asks, intros, follow-ups for quiet prospects and short personal pitches. Email, LinkedIn or WhatsApp.
A 30-60 minute weekly "warm hour" and a simple tracker, so your pipeline doesn't depend on panic months.
What it never does: scrape or buy contact lists, send messages for you, write fake testimonials, invent results, or promise you work. It uses only what you tell it.
Illustrative examples, shortened. Names and amounts are placeholders: yours come from what you tell it.
Each is a separate product with its own price. Turning a skill into a package? Try Offer Forge. Bigger income ideas live in Income Intelligence OS. Every experiment is in the Noor Lab.
Full access £14 or 25,000 sats, opening soon. Try it free now, and join the waitlist inside the app to hear first.
No. Kindling is an AI writing and planning tool. It doesn't give legal, data-protection, marketing-compliance, tax or financial advice. If you plan to email people who haven't asked to hear from you, check the ICO's guidance on electronic marketing (PECR) first.
Kindling is built on Claude, made by Anthropic. Your messages are sent to Anthropic's API to write the reply. Kindling doesn't store your conversations: they live in your browser tab. You can use first names or roles instead of full contact details.
It can't promise that, and nothing honest can. It helps you contact the right people with better messages, more regularly. Whether anyone hires you depends on them, your work and your timing.
No. It doesn't search the web, scrape social media or buy lists. It works with the people you already know, which is the point: warm contacts reply more often than strangers.
No. You copy the draft and send it yourself, from your own email, LinkedIn or phone. That keeps it personal and keeps you in control.
It writes the request so a real client can give you one in their own words, and it turns your own project notes into a short case study. It won't write a testimonial in a client's voice, because publishing that as theirs would mislead people.
A fair-use cap that keeps the price low. Building your warm list and drafting a week of messages usually takes 10-20 messages. It resets on the 1st of each month.